Anushka Singh

Engineer turned Marketer

Eight years building things, six of them building brands, from a 250K-follower TikTok account to a Fortune-100 institution.

Scroll — race starts below

Before lights out · Pre-season testing

Grid credentials

NYU Stern School of Business

MBA

May 2024

UC Davis

B.S. Computer Science, Minor in Technology Management

June 2018

Aug 2018 – May 2022 · Formation Lap

Software Engineer → Senior Software Engineer

Visa, Foster City, CA

Before social and content, this was the race engineer phase: understanding compliance and risk systems in financial services, developing processes to flag suspicious cardholder transactions, and working cross-functionally with global compliance teams. Promoted to Senior Software Engineer in September 2020. A brief stint in brand consulting and marketing at Visa closed out this leg, setting up everything that came next.

Late 2020 – Present · Personal endeavor

Lights out, and away we go!

@TheRealMonicaSingh

250K+Followers

1M+Views on top posts

Started her mom's TikTok from scratch and grew it into a food and recipe storytelling account, filming, editing, scripting, and analyzing an audience - with no formal training. Those same skills carried directly into every content role that followed.

Visit @TheRealMonicaSingh ↗

Watch on TikTok ↗

Watch on TikTok ↗

Watch on TikTok ↗

Watch on TikTok ↗

MBA at NYU Stern · Aug 2022 – May 2024

The two roles below both ran alongside the MBA

June – October 2022 · Pit stop

Gotham FC

Marketing Specialist, part-time — Harrison, NJ

Time in role: 4 months

Led social-first organic content execution across TikTok and Instagram for the NWSL club: real-time matchday coverage, social coverage of brand activations, and community management. Engagement up 70%, followers up 8% in three months.

Box, box — Gotham FC

Instagram

A surprise fan engagement, captured on the field at half time.

TikTok

Capturing match day goals and players.

TikTok

Pregame fan activations through walkout and game clips.

Sep 2022 – Oct 2023 · Pit stop

Klarna

Freelance TikTok Advertising Content Creator — New York, NY

Time in role: 1 year, 1 month

Produced organic and paid TikToks, translating Klarna's financial services and app features into platform-native creative for Gen Z audiences, averaging 150K+ views per post in a competitive fintech landscape.

Box, box — Klarna

Watch on TikTok ↗

Watch on TikTok ↗

Watch on TikTok ↗

Sep 2023 – May 2024 · Alongside full-time MBA

NYU Stern MBA: campus content

Grad Ambassador, NYU Stern MBA (September 2023 – May 2024). Represented the program on and off camera: sports recap videos and "tiny mic" interviews for Stern's LinkedIn, turning campus moments into content while carrying a full course load.

LinkedIn

Stern FC's away trip to Austin for an MBA soccer tournament.

LinkedIn

Stern Hoops' win over Columbia at Barclays Center.

LinkedIn

Tiny mic interview on campus: best career advice.

March – May 2025 · Pit stop

KennedyHRC

Freelance Content Creator

Time in role: 3 months

Produced organic Instagram videos for KennedyHRC, the Robert F. Kennedy Human Rights organization Ethel Kennedy founded to carry his legacy forward, over a three-month engagement.

Box, box — KennedyHRC

Instagram

Tax Day: where your dollars actually go.

Instagram

Reza Khandan's imprisonment in Iran, explained.

Instagram

3 ways to celebrate Trans Day of Visibility.

Instagram

The US lands on a human rights watchlist, again.

Instagram

What the Department of Education actually does.

Instagram

Erasing trans history won't erase trans joy.

Instagram

Rewinding the headline: attacks on the trans community.

April 2024 – March 2026 · Pit stop

GetYourGuide

Freelance TikTok Content Creator → Community Manager — New York, NY

Time in role: 1 year, 11 months

Two years of freelance content work, closed out the very week the Citi role started. Began as a Content Creator, owning production end to end, concepting, filming, and editing. Then moved into a Community Manager freelance role, growing the audience and reading emerging trends to shape content strategy, through March 2026.

60K+TikTok followers gained in 8 months

20+Videos produced

60K+Avg. views per post

Team radio

Freelancing here started in the final two months of business school, then kept running alongside a full-time role at the NBA once that began in September 2024, shown alongside this one.

Box, box — GetYourGuide

Watch on TikTok ↗

Watch on TikTok ↗

TikTok

NYC sandwich tour.

TikTok

Empire State Building tour.

TikTok

Fourth of July on a boat in NYC.

TikTok

Making dumplings in Queens.

September 2024 – March 2026 · Pit stop

NBA

Associate Manager, Digital Partnerships → Commercial Development & Partnership Management — New York, NY

Time in role: 1 year, 6 months

Managed and supported 30+ global media distribution partnerships across League Pass, driving 75K+ subscribers in FY25. Co-led an AI implementation workstream, partnering with the Head of Gen AI to identify the best use cases for improving efficiency within the department. Designed a Center of Excellence site, gathering input from regional stakeholders on what would work best, then partnering with engineers to build it, a central hub for regions to share housing deal best practices and case studies.

Team radio

Buzzer beater: NBA role wrapped March 2026, hung up the jersey.

March 2026 – Present · Current stop

Citi

Vice President, Social Media Marketing (US Consumer Cards) — New York, NY

Time in role: 5 months and counting

Leading end-to-end creative strategy and campaign execution, organic and paid, across Citi's consumer card portfolio, Citi Travel, Citi Entertainment, Purpose Marketing, Retail Bank and more. Directing a cross-functional agency ecosystem spanning Publicis Media and Citi's internal design team.

Launched Citi's first paid social activation on Reddit, piloted organic content formats new to Citi across card products, and led social strategy for exclusive cardmember dining events, including The Supper Club and Mastercard-partnered activation "The Curated Table" in FY26.

3MM+Impressions, week one on Reddit

Box, box — Citi

What's below is the organic lineup. The paid Reddit and Meta (Instagram and Facebook) work runs dark - the strategy happening off the broadcast.

Instagram

The Supper Club: dining event recap, aesthetic-focused.

Instagram

Citi Entertainment.

Instagram

Earning dining points with a Citi card.

Instagram

A curated NY table, inviting eligible cardmembers to buy in.

Instagram

The Supper Club: dining event recap, focused on food, beverage, and the chefs.

Facebook

Citi organic post on Facebook.